Camila

PERSONAL DETAILS

26 years old
Publicist
Copywriter in an advertising agency

PERSONAL GOAL

To develop professionally in the creative field

GENERAL ASPECTS RELATED TO THE PRODUCTO

She knows about collaborative mobility, but is just starting to test the app

ENVIROMENT

Access the app from home using her smartphone

TECHNICAL SKILLS

PC and high-end smartphone operation

BEHAVIOR PATTERNS

• She is a user of social networks
• Shares many moments of her daily life on social networks
• Has used mobility apps on many occasions
• She is still a bit fearful at the moment of making a trip.

GOALS

Find a balance between savings and convenience in the app

ATTITUDES

Insecure when using the app to search for travel Prudent, pay close attention to the ratings of other users.

Ignacio

PERSONAL DETAILS

32 years old
Software engineer
He works for a multinational software development company.

PERSONAL GOAL

He is an idealist, dreaming of a better world

GENERAL ASPECTS RELATED TO THE PRODUCT

He is familiar with the carpooling concept. He uses the app on a recurring basis to commute to work on a daily basis.

ENVIROMENT

He accesses the app from his home using his smartphone

TECHNICAL SKILLS

Extensive operation of high-end PCs and smartphones

BEHAVIOR PATTERNS

• Passive user of social networks, sees other users’ posts but does not share much on their profiles.
• Has used mobility apps on many occasions
• Knows perfectly the use flow from the creation of the profile to the rating of a trip.

GOALS

He wishes to contribute to the care of the environment and raise awareness of the issue in his environment.

ACTITUDES

Confident when it comes to using the app to search for trips. While he takes ratings into account, he values other aspects such as cost more.